Verizon’s latest privacy wrecking ploy: An unblockable supercookie that lets anyone track you on the internet
The tracking cookie appears to be part of Verizon’s Precision Market Insights program, which started way back in 2012. AT&T has been testing a similar supercookie, but so far it seems only Verizon has rolled it out network-wide. The tracking cookie, as you can probably guess, allows Verizon to track almost everything that you do on the internet, and then sell that behavioral data to advertisers. While it’s utterly heinous that you can’t opt out, it gets worse: Verizon’s implementation of the supercookie is so sloppy that any third party can also use the cookie to track your behavior. Clearly, privacy is something that only happens on other carriers.